The franchise’s renowned customization interface delivers a new look, improved graphical quality and a host of new parts, allowing players to create Superstars who are comparable in quality with their WWE counterparts. Furthermore, players can now create their own logos through the Paint Tool feature, customize in-game Superstar Attires, create Top Rope Finishers, and share all their created content online through the new "Community Creations".
The create-a-superstar feature has been retooled since WWE SmackDown vs. Raw 2009 in the Xbox 360 and PlayStation 3 versions. The game now features three-dimensional apparel, unlike in previous games where it appeared as "painted on". The apparel moves realistically; for example, a robe moves with each of the superstar's movements. Another improvement to the create-a-superstar mode is the shortened loading time of the menus in comparison to previous iterations. A new point system has been implemented into the create-a-superstar mode where each 3D item is given a point value and the player is able to attach up to 48 points of items. For each created wrestler, the player can create up to three alternate attires for them.
Unlocking abilities for a created superstar has been made easier, as players no longer have to assign points or take the created superstar into a career mode specifically to improve their attributes. Instead, attributes can be increased in all modes of the game, including regular exhibition matches as well as the create-a-superstar story in the Road to Wrestlemania mode. The maximum threshold is extended by 5 points in 1 or 2 categories, depending on how the player performed in the match. And available attribute points are determined by what happens in each match. There are 21 unlockable abilities, which are easier to unlock that in previous years. This time, players are required to build up certain attributes to unlock the option of certain skills. They can be assigned in Create-A-Moveset mode. They include new ones such as Fired Up, Pull Back Attacks, Exploder Turnbuckle Attack, and others.
The game also features an additional Paint Tool Mode in which players can create their own design that they can use as to use as a logo or a tattoo for their created wrestler.
In addition to the create-a-superstar mode, the Xbox 360 and the PlayStation 3 versions of WWE SmackDown vs. Raw 2010 introduce a new mode called Superstar Threads, in which the player can create three alternate attires for existing wrestlers in the game by customizing the colors of their attire.
The create-a-finisher option has also been reworked in WWE SmackDown vs. Raw 2010, with the addition of 30 percent more content. Introduced in the previous game, the player was able to create a finisher in the front grapple position. In WWE SmackDown vs. Raw 2010, the mode has been expanded to include aerial techniques. The player is also able to adjust the jumping trajectory and speed of the maneuver.
Along with these new customization features, players for the Xbox 360 and PlayStation 3 versions are able to share (upload & download) their created wrestlers, moves and shows with other players through the new Online Feature called "Community Creations". The player can also rate other creations online in terms of quality.
Evolving from the previous year's Highlight Reel mode, a compilation of the match's highlights will be listed after each match. The player can subsequently choose to watch or save any of these highlights. Players are also able to convert their created Highlight Reels into entrance movies for their created wrestlers. Players of the PlayStation 3 version are able to upload their highlight reel videos directly onto YouTube.