THQ confirmed on their official website that the CM Punk Ice Cream Bar T-Shirt attire that was shown in July, will be available by pre-ordering WWE '13 through select retail partners.
In the United States, you can get the attire by pre-ordering at GameStop, while in Canada, the in-game shirt will come with all pre-orders placed at EB Games.
"You might be saying to yourself, 'Self, what on Earth do ice cream bars have to do with WWE '13, CM Punk and living the revolution?' Fortunately, we’re happy to tag ourselves in and answer that question on behalf of yourself: If you remember back to the halcyon days of summer 2011, in the weeks following CM Punk's infamous "Pipe Bomb" promo, you might recall the Voice of the Voiceless expressing his desire to have his heavily tattooed image featured on all manner of WWE merchandise, including, you guessed it: WWE ice cream bars. Now you can relive the current WWE Champion's successful revolution with a digital version of this fan-favorite piece of WWE merch." (WWE.THQ.com)
Here below (click to enlarge) you find three new screenshots of the alternative attire.